CFAD receives updated look, chooses patron saint

DUBUQUE – The Catholic Foundation in the Archdiocese of Dubuque (CFAD) recently changed its logo as the final piece of its brand update per its strategic plan.

The new image includes:
• Darker blue from the Archdiocese of Dubuque logo to show collaboration.
• Circle representing perpetuity, like CFAD endowments.
• Outer circle representing a ripple the foundation and its supporters create in its impact.
• Cross showing it’s Christian, name telling it’s Catholic.
• Acronym of CFAD making it distinct, not a “generic” mark, plus this is how many refer to it.

“The board members wanted an updated, more distinct look and one with meaning they ascribed to it,” said the board’s chair, Maureen Gronstal.

The new logo follows other updates, including:
• A slight name change (Catholic Foundation in the Archdiocese of Dubuque instead of Catholic Foundation for the Archdiocese of Dubuque).
• Updated mission (sustain a vibrant Catholic faith in the Archdiocese of Dubuque through professional financial planning).
• Updated vision (endow financial support for our Catholic community).

With the new logo comes a new website and updated materials.

As CFAD is separate from the Archdiocese of Dubuque and the related patron of St. Raphael, CFAD’s board of directors chose St. Katharine Drexel as its patron saint. St. Katharine was born and raised in Philadelphia in the late 1800s. She inherited wealth that she in turn used to benefit minorities in the U.S., primarily through establishing schools for them. CFAD board, committees and staff will regularly say a special prayer, asking for St. Katharine’s intercessions for the organization and those it serves.