Erica Tighe was 26 when she made the leap: She would set out on her own to be a calligrapher. Full time. In order to pay her $800 rent and cellphone bill and $1,000 college-loan payment and also hopefully afford some food.
She had a sociology degree and lingering burn-out from teaching in Brooklyn, her latest stint. She’d recently moved to Los Angeles, but after a few months of looking for a non-profit job, she couldn’t find one that would cover her rent and college debt.
Several people who had seen Erica’s work online had asked her to make their wedding invitations. She thought maybe that could suffice. She planned to refine her self-taught method, which was eliciting periodic orders for $20 commissions via Etsy.
“I got on my knees and asked God for work,” Erica told me. “I was in complete fear. My spiritual director said to me: ‘God is your boss, so ask for work!’”
Eventually, a $100 gig came in.
She reached out to a fellow Phoenix native who had launched an online ministry for Catholic women called Blessed Is She offering to make one Instagram quote. The two 20-somethings forged a close partnership on a shoe-string budget, granting Erica total creative license to design products – posters, prints, journals, mugs.
The first journal sold 700. The latest one sold 9,000.
Their hunch proved right: If they poured in the effort and supplied something that was beautiful and original, demand would follow.
Today – three years later – Erica makes “a really nice living” running her design business called Be A Heart, which employs two women. She built off the random commissions for website logos and expanded her wheelhouse, learning to paint watercolor, digitize prints and design books. Blessed Is She occupies half her time, allowing her to pursue other projects, including celebrity weddings, calligraphy workshops, a Catholic journaling Bible published last year by Our Sunday Visitor and a lettering book called “Written By Hand” published last year by Rock Point Press. Barnes & Noble picked it up this spring, and it is being translated into four other languages.
Erica invited her 13,000 Instagram followers to work through the book together as a nine-week project using the hashtag “writtenbyhandchallenge.” Participants shared snapshots of their slow-but-steady progress: addressing Christmas cards, making pretty gift tags, working alongside their children.
Calligraphy invites you to use your hands, which young adults are itching to do in response to the iPhone era of thumb tapping, Erica says. It helps explain the resurgence of the antiquated art.
Calligraphy also forces you to slow down, dipping the nib of the pen into ink – the old-school method Erica espouses – with every word. That’s what can make it prayerful, she says. “I pretty much do everything fast in my life. This is likely the only thing I do slow. I like how it becomes a meditation for stillness. Little moments can reflect the relief that we experience in prayer.”
Erica’s Catholic faith pulses with each stroke, especially the belief in the dignity of each person. Hand lettering makes that visible, Erica points out. “To have your name written on a piece of paper that someone has taken the time to slow down and write, to connect the letters that make up your name, which is your identity, to be known and seen – that’s what we are called to do daily. Can we see the cashier? Can I slow down enough to see my significant other sitting across from me? How do we slow down enough to see the divine in our everyday life?”